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build websites! From Novice to Blogging Entrepreneur

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Casey Botticello: From Novice to Blogging Entrepreneur

Casey Botticello was a regular office worker after college, living a routine 9-to-5 life that gradually felt uninspiring. One day, he stumbled upon a blog post that sparked something in him. He realized he wanted to share his own insights on finance and writing, hoping to help others who felt just as lost as he once did. That’s when he decided to create a personal blog.

But a big problem loomed: Casey had zero coding experience, and “building a website” felt completely out of reach. He tried searching for tutorials online, but most seemed aimed at programmers and were full of intimidating terms like HTML, CSS, and JS. He even downloaded Dreamweaver, but the complex interface and code quickly overwhelmed him. This first setback nearly made him give up.

Still, Casey was determined. He kept Googling phrases like “how to build a website with no coding,” and started following writing communities on Twitter to see what platforms others used. He soon noticed names like WordPress and Wix popping up repeatedly. A blogger recommended a WordPress starter video; skeptical but hopeful, Casey gave it a shot and realized he could actually drag-and-drop his way to a website without touching code. bloggingguide.jpg

He finally built his first blog, but ran into new issues: the design was ugly, features were limited, and premium themes or plugins required money he didn’t have. With no budget for a designer and no coding skills to customize themes, Casey’s blog struggled to attract visitors. He started to lose hope, wondering if he was just wasting his time.

At his lowest, Casey joined Facebook blogging groups and reached out for help. Friendly strangers shared free plugins, SEO tips, and layout tricks—some even offered to help remotely. He spent nights watching YouTube tutorials and reading blog forums, slowly learning how to make his site look professional and function smoothly.

After months of persistence, Casey’s blog gained traction. He began compiling his lessons on building, writing, and monetizing into Blogging Guide, a platform to help other beginners. Today, his site is a respected resource featured by major outlets, and Casey has become a role model for aspiring creators starting from scratch.